Watching Virtual YouTubers is basically watching a live adlib of an anime character, mostly without subtitles from the get-go. Another term for this is “Virtual Streamers,” “Virtual Personalities” and the like, depending on what they do on stream or how they profess themselves as.
On this section, you will see and hear my thoughts on Virtual YouTubers and how it will change us.
I continue to write about VTuber culture on Kawa NewsDrop.
The Crackdown on Piracy Sites has just started as KissAnime is taken down, leaving the highly-visited website no choice but to say goodbye for good. This puts anime fans who are currently watching by season on a rush to find alternatives.
On this discussion, we round up what’s happening with the anime community and what can the industry’s producers do to spread the anime culture in amenable ways. Joining me are photographer Donnie Medina of Chiisu Studio, Geoffrey Kutsukawa, and Anime Corner’s Marlo Barcellano.
Quarantine Food Special! (September 24)
Serena of The Lily Cat joins me once again – this time, we talked about the food we ate to survive this quarantine period. This is a special Quarantine Food episode featuring our recommended de lata food. Yep.
MORE Virtual YouTubers (September 28)
It’s my birthday last week, and what a way to celebrate it than to talk about MORE Virtual YouTubers.
I have with me JM Melegrito of Anime Pilipinas, Sky-desu and Kurt (Kurumeme), my fellow VTuber fans, to talk about their discoveries as well as why gatekeeping exists in the community. Of course, we won’t leave the latest plethora of news go unmentioned.
This is my second Desk Diary, where I put my heart out and think loud enough to cover some topics which will then be considered taboo, letting these things go and then moving on.
I have to open up and say that I’m not feeling well these days. My body clock’s a mess, I sleep and wake up late, I get much more irritated, and all I can presume that this can lead to me having cabin fever. All that’s saving me is that I’m still employed and I get to keep my hobby on the side.
Let me open up first about my content creation process – as I launch the Deremoe Archive series on YouTube this Friday, I look back at hours of content Deremoe has done in the past under my watch.
It’s a waste to delete every trace of it – it took me quite a few overnights to sort each video I produce and publish there, and it’s not just me who’s running the brand back then – so I decided to bring back good memories from it. I do have a proper explanation on why I’m doing this on last week’s vlog, I hope you’ve watched it already:
All of these Flashback Friday videos as well as this month’s podcasts are of top priority, which is why I’ve produced these first with my utmost energy.
I do these things in advance because I have fears that I won’t be able to do this during the whole month of September. So far, I’m around 90% complete, and I am yet to find a proper time within the month to process the remaining 10%.
Having a set schedule helped me to make a habit during this quarantine. It’s kind of messed up but you can figure it out along the way.
Mano Aloe
A downside of preparing too early is that when something suddenly hits, it will be hard to add it in the finished product. It’s like a newspaper kind of thing where addenda and errata are done either online or on the next issue.
We were expecting that Hololive’s 5th Generation will be completed by this month, but just as we move our online voices to support Mano Aloe, she has decided to retire 2 weeks after debut. This makes her the second fastest VTuber within the Hololive production to retire.
We all blame each other in the process – Cover Corporation who owns the production unit, the overseas fans who are zealous to meet Mano Aloe again, the so-called “Antis” who have harassed Mano Aloe to the point of her receiving multiple anonymous phone calls, or the toxic idol culture in general, Mano’s colleagues or even Mano Aloe herself.
I had already prepared a memeable clip from my recent recording for an upcoming podcast episode, where I said this:
Since Shishiro Botan has already debuted with flying colors, it’s time for Polka to speak English and Aloe to sh*tpost.
I didn’t quite expect that to hit me so hard.
Sure, Mano Aloe had committed a taboo prior to her actual debut. I’m still trying to ingest it, but I understood that it’s more of a commentary on idol culture, where agencies are so strict, idols have to be seiso (pure), so on and so forth.
Sure, Mano Aloe had approval of her manager to do a test stream on Twitcasting, implying that she will delete it soon after. It was not deleted, and information about a retired NIJISANJI virtual liver got divulged along with it.
…that’s why, please be nice to me before I get banished.
Excerpt from the fan-translated “leaked” video posted october 2019
Mano Aloe debuts as part of Hololive’s 5th Generation. Days after, things went haywire to the point that she had to make an apology video. (You won’t see it officially; the YouTube channel has been removed after all; you may find it translated on another fan channel though).
It’s said that there are misconceptions in the apology video. Our initial understanding is that Aloe had to cut ties with his boyfriend, so the antis went out to harass her boyfriend.
It’s also said that the apology video was not that sincere. Not to mention Mano Aloe is said to have spoken from a “third person view” as she mentions details about the retired NIJISANJI liver’s graduation.
News broke out last Monday that the official statement says it’s a “breach of contract,” a valid point from a company perspective. Mano Aloe DID breach the contract she signed up for. She got a two-week suspension, and it’s assumed that it’s an effort on Hololive’s side to suppress the tension by implementing this ban.
If this is Mano Aloe’s swan song in the VTuber industry as a whole, I will have to fully accept it regardless. We don’t know what’s in Aloe’s mind back then when she ranted on that “leaked” video, and we don’t know if she’s OK at this point. We just won’t know, and it will not be for us to be nosy about.
Just like you, I am shocked with the news, but what jolts me more is the caption accompanying the formal announcement:
“5th Gen will hold a meeting at 10:30 AM discussing this news.
We WILL be translating this stream. Do not accept fan translations as official.”
That enough gives me an idea that while Hololive appreciates the translations from fans around the world, in this case, it’s their words that’s made official.
The formal letter of Cover Corporation CEO Motoaki Tanigo (YAGOO) starts with the inevitable truth, followed by another apology:
“We apologize for misunderstandings caused last time due to the lack of a translated official nnouncement and the delay in adding subtitles to the apology stream. As such, we would like to explain the circumstances in more detail this time.”
As a company going global, Hololive is slowly understanding the repercussions of getting into mainstream attention, crossing international borders and cultures.
Unfortunately, Hololive is also home to careless management. It hit me just now, but I realized that I’ve read the story on Yozora Mel wrong. Contrary to my statement posted on Tiktok and Instagram, Mel got her own laywer to sort out the mess related to her long absence – as the notable Lyger translates it,
“Since she wasn’t getting the support she needed, a friend reached out and helped put her in contact with a lawyer. With help from the lawyer, they got the person named in the email to admit to being the one sending the harassing emails and doing the Twitter harassment.”
I understand now that in Mel’s case, after she got in touch with a lawyer, Hololive ended up helping her relocate and cover lawyer’s fees.
If this is YAGOO’s Idol Dream, I don’t want any of it. It reminds me of our local AKB48 branch so much, where the expectations don’t meet the reality. Also, the toxic idol fandom turned me off, and I don’t see much more positivity about it. Might as well graduate along with my oshi, I said.
The role of the agency is to introduce a personality that has a clean stature, and one of the talents’ roles is to stay clean, else they face backlash.
The story of Mano Aloe gives us a lesson on checking and double-checking talents if they are fit for an agency’s vision, mission and values. The last time they had an incident where a VTuber debut supposed to happen, they failed to check important details which then leads to a VTuber not debuting at all.
As much as Hololive wants to ignore this one, Streisand effect is in progress. It’s not my task to share it, unfortunately. It’s just a matter of searching to figure out how you want your truth about these matters will become.
No, YAGOO is not best girl, and as long as Hololive continues to bring drama and issues every month, I swear I will have to refuse recognizing his achievements. Love the Virtual YouTuber, not the system. Please promise us no promises.
Now here’s the part where I make comparisons, as much as I shouldn’t. What about its competitor NIJISANJI? They’re having less scandals, drama, et cetera; and by my perception, there’s only a few who translate NIJISANJI clips – or maybe if there are, more of the attention goes to those who translate clips from Hololive’s VTubers.
Maybe gatekeeping is a good option in this case. Mainstream attention can get quite unbearable.
Let’s take the example of the M.A.S.S., or the Mano Aloe Support Squad. The M.A.S.S. is said to have “more than 1,000 members,” has a Discord chat server, and serves its name well.
They are no different from other groups who are doing Twitter hashtag campaigns to support their idols. The problem here is that Mano Aloe made a mistake, and it just went huge as people continue support her despite the fact that she had admitted her wrongdoings.
I have entered the M.A.S.S.’ Discord server to read on the details, and I found out that even her Hololive colleagues are admonishing her – the keywords are “reflect,” and “wait.”
The plan is to anticipate Mano Aloe’s return with the warmest of welcomes, only to fail miserably as the antis escalate their harassment towards Aloe, allegedly upon knowing this campaign exists.
While I find no concrete evidence that the MASS campaign got noticed by antis in Japan, there is no doubt that it has attracted a lot of attention from the worldwide VTuber audience.
While the efforts of MASS should be appreciated (they made huge efforts for their beloved Mano Aloe), Mano Aloe is still accountable for her mistakes, just as we are accountable for our own.
(Sept 11, 2020) Let me be clear though: The M.A.S.S. on Discord is good, and I can interact with them without any judgment. Now that they’ve changed their name to the Manotomo Alliance Support Squad, I understand that they are continuing to support vtubers especially within the Hololvie spectrum. “Manotomo Alliance” is a good name – it reminds them of their roots.
I’ve had enough of this. It’s already 4 in the morning as I rush finish this piece, and I hope I won’t be talking about VTubers in such bad lights from this point moving forward.
To recap, for VTubers, please be nice and don’t leak anything, talk sh*t or do anything that will risk not just you but the agency or organization you’re into.
For agencies, please take these horror stories as a lesson in management – you don’t need to be laissez faire at all times while pretending you’re strict.
For my fellow fans, please be reminded that VTubers are human no matter how they say otherwise (?!). We are watching a reality show disguised as a TV series, with less to no scripts and delayed subs.
Antis will always be there, just as how many people will say “telebasura” or stuff like that. They won’t go anywhere, and they will be watching alongside us.
Let’s do our part. I don’t want to point fingers only to have four fingers pointed back at us.
Lastly, I trust that whoever is inside of Mano Aloe will recover but not without trauma. We only wish the best for her.
I’m having a great time watching Virtual YouTubers do their way in entertaining us especially in the time where we’re expected to always stay home.
VTubers have been my refuge – it’s like watching a raw episode of an anime live. I’ve been watching more VTubers than anime episodes nowadays.
As part of its support system, VTubers harness YouTube’s super chats function to keep themselves afloat as they work hard and continue to entertain us.
Here’s a Quick Virtual YouTuber Superchat Guide using GCash or PayMaya so you can simp support your favorite Virtual YouTubers.
Signing up for a mobile wallet should not take an hour or so, just a few minutes. Have your government-issued ID ready.
After signing up, there are many ways to add cash into your mobile wallet – linking your bank account to the eWallet, online bank transfers, or loading it through supermarkets, convenience stores, or payment centers.
I strongly recommend using the bank transfer method, as you will only use your registered GCash mobile number and name as your account number and name whichever banking app you use.
Aside from paying for superchats, you can use GCash or PayMaya to pay for purchases in the Google Play Store. Please do keep this in mind.
Step 3: Watch your favorite VTuber on YouTube Live
Get to the live stream of your favorite VTuber, interact in the chat and find the right time to send super chats. This is usually during the start of the stream, or before the stream is expected to close.
Sometimes, VTubers have their own Q&A sessions, which you can take full advantage of.
Step 4: Find the Superchat Icon
If the channel you’re subscribed to is eligible for super chats, you should see a gray dollar button beside the chat field.
Please take note that super chats are available on select live streams only, and it’s the VTubers or their agencies who will apply for monetization upon reaching set milestones, so please do keep supporting your favorite VTubers.
You can donate as small as Php25 (without text) or Php50 (with text). The more you pay for a single super chat, the longer the message you can send and the longer it will stay in the top of the chat area.
For your convenience, financial stability and online safety
Only send the cash you need to spend. I whip up a super chat whenever I feel like it, but I only limit my superchat to just one. Everyone’s support is counted, and having just one Php25 or Php50 superchat under your name is as valuable as others. Do not risk having debts by keeping your spending habits to a minimum.
Budget your vtuber simpingSet a budget for superchats accordingly. I usually spend Php50, and I make it a point to post it at the right time and the right place.
Monitor your transactions carefully. In each successful super chat, YouTube sends emails and your mobile wallet sends text messages. Track your spending accordingly.
Secure your Mobile PIN and don’t share it to anyone. The “P” in PIN does not mean “Public.”
Don’t save your login details in your phone. Remember your login details by mind and by heart.
Lastly, it’s absolutely your responsibility to take care of your online accounts. With proper care for your smartphone, online and eWallet accounts, you can rest assured that you won’t get your cash and your logins stolen.
While I promote GCash at my accord, it’s best to note that they do have their downtimes, and their Help Center is ready to accept complaints.
Let me know your questions in the comments below using your Facebook account or on Twitter and I’ll answer to the best of my knowledge (or refer you to some specific help center articles).
Since 2016, we’ve seen how “Virtual YouTubers” redefine the platform in Japan, and now four years after, we saw the boom of YouTubers, leading the way to its localizations in Korea, China, Indonesia and even India.
I’m still watching a few vlogs, but most of the time I spend my mobile data watching VTubers. Or Michael Reeves. Sometimes Lilypichu. But more on Michael Reeves. Maybe Davie504 too.
While UniVirtuals is not an agency like Hololive and Nijisanji, I understand that it’s a community of independent English-speaking/understanding VTubers spearheaded by Miya Kimino through the hashtag #UniVirtuals.
My appreciation of Virtual YouTubers: I laugh, I press like
Like most of you, I got introduced to Virtual YouTubers like Kizuna Ai, Kaguya Luna and Mirai Akari the first time I watched them. Eventually, I saw Tsukino Mito.
I don’t understand what they’re talking about, so it’s worth noting that there are fans who are eagerly subtitling their videos or placing their highlight videos.
Over time, I saw the rise of this form of content creation, but not without some behind-the-scenes drama, which are too many for me to share, like the issue with Kizuna Ai, and then the Game-Bu.
Kiryu Coco
It’s just in this year that I went back into consuming VTuber content, probably because of my friends on Facebook sharing VTuber stuff, like Korone and Okayu being so cuddly to each other. Would you believe that it’s around March when I start watching Kiryu Coco?
Grass.
From the lol, then warau (www), and then kusa (草), and then grass. I learned how the language of laughter evolves. This time, I learned it from a VTuber.
Coco is a genius. She doesn’t mind talking smack about her fellows at Hololive, she doesn’t mind making fun of her show to the point that she herself makes fun of it, she knows how to interact with the audience very well, and she’s the only VTuber who thought of streaming at 6 in the morning, Japanese time.
Best of all, she’s bilingual. She eventually gets a worldwide audience. She does not speak more English though, and for a good reason.
Shirakami Fubuki
What I appreciate about Virtual YouTubers these days are their voices, how they share content, how they make their viewers laugh.
Let’s take for example Shirakami Fubuki. She always make videos of her singing to any kind of meme song. I learned more about Scatman John from her.
Scatman John’s “Scatman (Ski-Ba-Bop-Ba-Dop-Bop)” is a 90’s Eurodance track that got into the hit charts in Japan in its debut. Just like Russia’s Vocalis, the song rose to meme status after so long.
Ayunda Risu
Since I’m biased with Hololive, I’d also like to talk about Ayunda Risu, one of the three new Indonesian VTubers representing Hololive Indonesia. She is a cute, fluffy cinnamon roll who speaks in three languages. Also, she’s scared of dogs but not Korone.
So what’s in it for Virtual YouTubers in 2020?
with the onset of the COVID-19 crisis, we are at home doing our own stuff. That also means that we keep ourselves glued to the screen for entertainment to kill our boredom.
Entertainment is much valued these days, and Virtual YouTubers are helping in this content economy.
Hololive and Nijisanji has been competing for so long – both have branches in Korea, China and Indonesia. When Nijisanji got its lineup of YouTubers from India, Hololive claps at them by announcing an audition for English-speaking YouTubers, perhaps taking courage from Coco.
Concerns over how some fans act
As we discuss this, I’d like to put on the table some concerns over how some fans treat VTubers.
Attacks by “fans”
One time, Hololive’s Tokoyami Towa got attacked with hate comments after a conversation of hers with some male people on Discord got broadcasted, which is why she took time off. Take note that Hololive treats itself as an idol agency, so I am presuming that private conversations are illegal.
Another Hololive idol, Minato Aqua, enjoyed playing with a pro gamer – a rare occasion, if you ask me – so much that she got attached with hate comments as well, prompting her to apologize in public.
So apparently, Minato Aqua streamed apologizing for something she did earlier. pic.twitter.com/Sk3YYtQIDX
In the past few days, I initiated discussion regarding a possibility of VTuber groups in the Philippines. Statistics posted by YouTube channel Virtuals Translated show that the US, Indonesia and the Philippines are the top three countries which watch the said channel’s translated, fan-made videos.
Take note that it’s the statistics for the said YouTube channel alone, but it does suggest the audience that VTubers capture over time. I once confused this as Hololive’s statistics (comprehension 100 lol).
Setting that aside, there’s this fear that having a Hololive branch in the Philippines will lead to a fate similar to MNL48’s. People in the comments over the post are begging not to have a Hololive branch.
I turn to my colleagues to shed light on this.
Reikisha (who did the review for Murasaki7) told me this: “You know what it’s like to be in MNL48 hell, right? Last time I heard a member got auto-graduated because some stupid flexed that he had sex with his girlfriend who is an MNL48 member.”
I replied in confirmation: “That actually happened – not auto-grad, more like TERMINATED.”
“Scandals like that might ruin Hololive PH and smear the agency’s name as a whole. […] Having purist idol fans in Japan is nothing compared to having fans who are just toxic in general. (It) would be great if their 1st batch of non-JP or ID VTubers can handle the heat like Coco.”
To which I say, “Coco can handle it, she can grass the hell out of the ANTI.”
How VTubers sustain themselves?
I’ve spent hours watching a few VTubers, and I think there are factors that makes a VTuber successful.
Good backstory
Many VTubers have their great backstories, but I find this one from Nijisanji Indonesia amusing: Her name is Azura Cecillia.
Let me share her description from the VTuber Wiki:
She is a soldier on her planet, her race is “EON” which is one race that resembles shape and features to humanoid.
She came to earth because she has a mission to gather information on humans, the method is to communicate with us, therefore she became a vtuber. She hopes to be able to communicate with us, and most importantly she wants to protect her planet and earth.
On her planet she usually spends her time with training or fighting on the battlefield with her beloved weapon. Since arriving on earth she found very interesting entertainment, namely video games.
Her actual age on her planet is not actually 22, but she just converted it to the earth version.
Imagine being a soldier in your planet but you play games to continue practicing your soldier skills. Good.
Good content
Popular Virtual YouTubers know how to produce content. For example, if you’re good at changing slides for your streams, you can be like PowerPoint Tenshi Amane Kanata, or like Usada Pekora who created a Trap House in Minecraft.
Good creative taste
Some Virtual YouTubers like Pekora or Oozora Subaru have good taste in the creative side of things – Pekora’s BGM for her Minecraft streams is something I listen to frequently – a novelty – while Subaru’s visuals are done by her Shigure Ui-mama which are well-thought.
Constant support from the fanbase
When Kiryu Coco temporarily lost her livestreaming rights, she did not stop her morning AsaCoco Live. She continues to do her morning routine, and when she got the rights back, fans flood with super chats.
As with any form of live streaming show, it takes two to tango: Don’t forget your fans, and the fans won’t forget you. Coco makes her viewers feel special, so much that it’s a running gag that AsaCoco is a literal drug and the viewers are addicted to it.
Knows more languages
Kureha Kurono is a virtual Youtuber based in Japan, and through her journey, she learned to sing in lots of languages – like Filipino. By knowing languages, you will get the attention of more people.
Another case in point are the several translators who either contribute to the subtitling of their videos or uploading clipped highlights which they have subtitled. They are responsible for the globalization of VTubers, and I am thankful for their service.
Before I let you go, we have the likes of Kaheru (or Kahel, Filipino for orange), Tapsi or even Neun, all either native of the country or fluent in Filipino.
As far as I can see, we have not yet seen the full potential for Filipino Virtual YouTubers to flourish, but with the right amount of talent and resources, we can see someone rising from the rest.
It will all be just for making memes though. Or is it? We’ll find out in the next few years.