I finally finished reading a physical book after a long time.
“Chutzpah & Chutzpah: Saatchi & Saatchi – The Insiders’ Stories” by the trio of Saatchi employees Simon Goode, Richard Myers, Nick Darke takes you into a behind-the-scenes account inside the company established in 1970—
Wait, they’re turning 50 years old? How time flies.
You must have seen how I got the book at the Big Bad Wolf Book Sale just before we enter the quarantine period, and while I should not be amazed by how ad agencies work, the stories here still amaze me.
My expectation is that I’ll see lots of Saatchi-made ads in this book, and so I did, complete with some background info on how those ads are conceived, what led to winning the pitch and so on.
Little did I know is that the Saatchi brothers, the company’s namesake, spun off to build M&CSaatchi. So that’s why there are two Saatchis (silly me).
Most of the stories are snickering, funny at best. Some are inspiring, and some are reflectively human. I’m not in the advertising industry (rather, I’m in the marketing field), and I’ve had a fair share of laughs reading Sadvertising, but “Chutzpah & Chutzpah” gives us a look at how an advertising agency committed to global domination.
I’m recommending this book to all the advertising professionals who take the global ad agency as their inspiration.
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