On the rebranding of the Philippines’ largest drugstore chain
On the rebranding of the Philippines’ largest drugstore chain I didn’t know TGP was actually established in the 1940s, but I know that whenever I go, there’s a branch nearby. I mean, look: 1,900+ branches nationwide selling generic medicines for cheap. TGP The Generics Pharmacy has spawned a lot of competitors, but I still rely on it to give me the medicines I need. After partnering with Robinsons Retail (with the group as the majority stakeholder), I saw a few noticeable results — aside from the inclusion of the Robinsons Retail brand in print ads, TGP has ditched its mortar-and-pestle logo and got a new typeface for its branding. ...